Comunidade Caffeine Army
ABOUT US

Become your best version, be unstoppable.

We stand in favor of being the best version of ourselves.
OUR MISSION

Building a global community

A wellness and performance brand delivering holistic solutions in balance — body, mind, and spirit — for a community seeking daily evolution, fully and to the maximum.

1% better every day

All our products are based on insights and feedback from our community. Together with thousands of brand enthusiasts, we have developed our Caffeine Army line, catering to requests for various formats, flavors, and nutritional needs.

Mental, physical, and spiritual balance

We believe in the power of routine. Consistently practicing habits that bring out the best in you is the key to handling hectic and fast-paced lives with ease.

OUR STORY

Caffeine Army grows with you

2016
2016
A content portal, and a community

We began as a content portal for a small community sharing the same lifestyle, seeking more mental, physical, and spiritual balance.

2017
2017
The Bulletproof Coffee kit

We started selling the kit with the three essential products for making Bulletproof Coffee: ghee butter, coconut oil, and Arabica coffee. A blend that was popular in America and provided sustainable energy throughout the day.

2019
2019
The first Caffeine Army

After years of working with Bulletproof Coffee preparation ingredients, it was time to innovate. After a year of testing, we launched the first version of Caffeine Army — a product with 8 super ingredients specially combined to provide energy, focus, and metabolic optimization.

2020
2020
Four new ingredients

In our quest for continuous product evolution, a second version of Caffeine Army was introduced in 2020. An enhanced adaptation of the original formula, even more functional and delicious. The formula had 4 new ingredients: L-carnitine, Choline, B-complex vitamins, and Chromium Picolinate.

2021
2021
New flavors, new formats

We expanded our product portfolio to offer more options for our customers: launching Caffeine Army in Chocolate and Vanilla Latte flavors. Additionally, we introduced a new format with the limited-edition Caffeine Army Pocket — an energy bar in Original and Chocolate flavors.

2022
2022
The world’s first Smart Energy

We revolutionized the category with the launch of the latest version of Caffeine Army, the 3.0, representing the evolution of our coffee-based energy drink line. Combining exclusive super ingredients with cutting-edge technology, Caffeine Army became the world’s first Smart Energy.

2022
2022
Caffeine Army comes to the US

After becoming one of Brazil’s leading wellness companies and serving more than 500,000 people, we knew the routine we had built travelled well. Time to bring it to the rest of the world.

AS FEATURED IN
“A new concept in the wellness market.”
GQ
“Caffeine Army wants to take on the world.”
BRAZIL JOURNAL
“One of the 15 companies revolutionizing the food and beverage sector in Brazil.”
ENDEAVOR
“Caffeine Army adapted the Bulletproof Coffee recipe to create a new practical, natural, energizing and healthy drink.”
FORBES
GQ
Brazil Journal
Endeavor
Forbes
GQ
Brazil Journal
Endeavor
Forbes
GQ
Brazil Journal
Endeavor
Forbes
GQ
Brazil Journal
Endeavor
Forbes
GQ
Brazil Journal
Endeavor
Forbes
GQ
Brazil Journal
Endeavor
Forbes
Bruno Lima, founder
Caffeine Army community, 2016
Product in use
A WORD FROM OUR FOUNDER
1% BETTER EVERY DAY, SINCE 2016
Bruno Lima
BRUNO LIMA
CEO and Founder of Caffeine Army
“We started this project in 2016. What began as dissatisfaction with the side effects of energy drinks and black coffee turned into a purpose: to build a brand and a community dedicated to health, well-being and evolution.
I left everything behind to dive into it — pausing my studies and my work — and took on the challenge of sharing what I learned and turning it into solutions, like Caffeine Army, to improve our lives.
Today we are a community of millions united around a common lifestyle. Clients have become friends, partners have truly become partners. If you're here, thank you for sharing this journey — without you, none of this would be possible.”
OUR STORY
SMART LIFE

An invitation

For those who want to get the most out of life, everyday matters. A smart life means making daily choices that bring well-being and health, helping you navigate challenging days with ease. Caffeine Army has two other brands in its portfolio and you are welcome to learn more about them.

Koala

Koala

The nighttime side of the routine: a powdered blend for winding down and sleeping well, so the next day starts from rested.

LEARN MORE
Sublyme Morning Shot

Sublyme

Comprehensive immunity in one scoop. Morning Shot brings 15 ingredients for immune health, gut health and antioxidant defense.

LEARN MORE